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DETERMINE THE MARKET VALUE OF YOUR HOME
This first step is critical to the process. You can see what similar homes sell for in your market. Many factors determine a home’s value including its location, condition, age, recent updates, features and comparable sales in the neighborhood. Our agents are experts in finding the true value of your property.
PREPARE YOUR HOME FOR THE MARKET
We are connoisseurs of the art of maximizing the equity of your home. We’ll advise you on any improvements, home repairs or even professional staging that best prepare your home to return its maximum value. Leading Edge agents know how to present your home so it will sell quickly and at the right price.
ATTRACT APPROPRIATE BUYERS
Once your home is ready, we’ll provide the highest level of local, regional and global marketing. Your personal marketing plan may include video, print, open houses, private showings and anything else we believe will benefit your sale. Each plan is custom-designed to attract the right buyers whenever and wherever they are.
NEGOTIATE THE WINNING OFFER
Once you receive an offer or multiple offers, your agent employs smart strategies based on real experience. Leading Edge agents are skilled at negotiating the strongest offer so that you not only score the best price but also the best terms and conditions on your sale. What’s more, our unique Consumer Protection Plan helps to protect your interests at the offer stage. No other real estate firm offers this unique protection.
Our brokerage utilizes the latest technology to help make your selling experience seamless and convenient. Once your home goes under contract, your agent will manage every aspect of the transaction through our online transaction management system, keeping you updated on each step of the transaction from home inspection to purchase and sale, mortgage approval (if applicable) and everything else in between. You’ll stay well informed all the way to closing day.
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